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- About Insight to Impact -


Insight to Impact Consulting was launched to help Northwest Arkansas nonprofits elevate their impact in the community. We help nonprofits build the capacity for evaluative thinking and planning so they can better understand how their services change the lives of the people they serve. We are Arkansas natives with deep roots in Northwest Arkansas. We live and work in NWA, raise our children in NWA, and the success of the NWA community is at the core of our work.


All NWA nonprofits are equipped with the skills and knowledge to realize their desired impact on the people and places they nurture.


To assist nonprofits in developing the capacity to align their programming to affect meaningful change in communities and people and develop systems to measure and communicate impact.


We adhere to the American Evaluation Association Guiding Principles for Evaluators:

Systematic Inquiry - Evaluators conduct data-based inquiries that are thorough, methodical, and contextually relevant. 

Competence - Evaluators provide skilled professional services to stakeholders.

Integrity - Evaluators behave with honesty and transparency in order to ensure the integrity of the evaluation. 

Respect for People - Evaluators honor the dignity, well-being, and self-worth of individuals and acknowledge the influence of culture within and across groups.

Common Good and Equity - Evaluators strive to contribute to the common good and advancement of an equitable and just society. 

- Our Team -

Managing Partner

Jessica is a program evaluator trained at the Gerald R. Ford School of Public Policy at the University of Michigan. She has a deep commitment and passion for projects that have direct impact on the communities they serve. As such, much of her

work has focused on programs advancing social equity within communities. She also has a strong passion for early care and education programs advancing equity in early childhood. She loves developing creative solutions to address challenges and has a knack for making connections and seeing the bigger picture from a new perspective. She strives to implement equitable practices and has culturally diverse experiences that enrich the landscape of her work. She is a member of both the Navajo and Osage tribes and spent two years teaching English in high schools in Japan with the JET program. In her free time she enjoys exploring the Fayetteville Farmers’ Market, biking the extensive NWA trails, and enjoying a drink at a local brewery.

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Managing Partner

Before forming Insight to Impact, Dylan held multiple positions in prominent education focused organizations. He was most recently a research officer for the Walton Family Foundation where he provided analytical support to the K-12 program and served as a program officer on research related grants. He previously worked for Denver Public Schools where he was the senior educator effectiveness analyst working on teacher and school leader effectiveness initiatives.

Dylan is a data scientist and policy geek. He is skilled at quantitative analysis and is an expert at data structures. Dylan has a programming background that he leverages in all of his data work. 

Dylan holds a Bachelor of Arts in history from the University of Arkansas and a Master of Public Policy from the Gerald R. Ford School of Public Policy at the University of Michigan.

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